Category: Business Art

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THE TECHNIQUE OF ADVERTISING PRODUCTION

By: Stanley, Thomas Blaine

Price: $11.00

Publisher: Prentice Hall: 1950

Edition: 1st Edition (?)

Seller ID: 22180

Condition: G+/NONE


Goodplus condition with usage showing. Some musty scent. Black covers/gold lettering. Some areas of covers have the black color rubbed off. Also some teeny holes. Rear cover edges are rubbed open. Book is heavy due to glossy paper. Some contents are visualizing the appeal, focusing attention on layout, illustrating advertisements, using photo-engraving, using gravure and lithography, learning to recognize type, putting type to work, learning about paper, planning printed... View more info